Wholesale Business Website Launch Checklist
Updated · Vanta Foundry
Short answer
What should a wholesale business check before launching its website?
Before a wholesale website launches, confirm that every offer is described accurately, the catalog matches what you can actually supply, documentation is linked and current, and the ordering or inquiry flow reaches your team. Test every form, link and message on a phone and a desktop. After launch, watch inquiries and fix what buyers trip over.
Offers
Keep separate offers visibly separate. A buyer looking for wholesale supply and a buyer looking for a website should each find their own path from the homepage without reading about the other.
- Each service or offer described in plain words: what it is, who it is for, what the buyer gets.
- No prices, minimums or lead times stated unless they are set and current.
- Where terms vary, say they are confirmed on the quote.
- No certifications or claims you cannot document.
Catalog
- Every product and size listed is one you can supply.
- Names and sizes match your labels and invoices.
- Photos are of the real product.
- A research-use-only statement on each product page, where it applies.
- Copy describes what each product is, never what it does.
Documentation
- A certificate of analysis linked for each lot on sale.
- Lot numbers on the site match the labels.
- Report links open the right file.
- Policies published: shipping, returns, privacy, terms.
Ordering
- The inquiry or order flow says clearly what happens next.
- Every inquiry reaches a monitored inbox or number.
- Inquire buttons carry the product name into the message.
- If there is a checkout, payments are connected to an approved processor.
- Confirmation messages carry your brand and contact details.
Testing
Fix anything that person stalls on before launch. If they cannot tell how to ask for pricing, neither can a buyer arriving from a search result on a phone.
- Send a test inquiry through every form and button, and confirm it arrives.
- Check every page at phone width.
- Click every link, including report links and policy pages.
- Check page titles and descriptions for each page.
- Have someone outside the business try to place an inquiry without help.
Launch
- Point the domain and confirm the secure connection works.
- Submit the sitemap to search engines.
- If replacing an old site, put redirects in place from old addresses.
- Keep someone available to answer the first inquiries quickly.
Follow-Up
Vanta Foundry builds custom-coded websites for any lawful business. Send a brief through the form on the website development page and the project is quoted in writing.
- Read every early inquiry for questions the site should have answered.
- Add those answers to the relevant pages or an FAQ.
- Keep the catalog and reports current as lots change.
- Recheck links and forms after every significant update.
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